Search engine optimization Experts and Webmastars nearly collapsed at their keyboards in the wake of Google’s Penguin and Panda updates. Search engine optimization gurus considered that – “link building was dead… ” and this was a tremendous concern – to put it lightly. However, as time passed and Webmasters and affordable seo services for small business alike adapted to the shift, the fear wore off regarding link building for (SEO) Search Engine Optimization. In fact, the primary reaction was a little bit of an exaggeration.
Link building continues and should/must continue, because it is a necessary aspect of Search Engine Optimization. All search engines are driven by links. With that in mind, we shall progress with additional information about link-building, which you can definitely find exceptionally useful and informative.
Misconceptions About Link Building That Should Be Disregarded Immediately. Don’t build links and ensure your site content is amazing. This can be not even close to the truth… Actually, even Matt Cutts of Google said “Links are still the best way that we’ve found to find out how relevant or important somebody is… ” This statement came from the head of Google’s web spam team. The man who released the Penguin and Panda updates to start with. So, maybe now we are able to all just relax and check out breathing again? Maybe…
You see, although backlinks remains as a vital element of SEO and it’s also, among the best methods that search engines like google utilize to position and index content – the existing fashion means of linking is now previously. Those times have left! Google is now targeting particular types of link building methods/strategies. These specific strategies are the types that ought to be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the power to uphold at any time.
Things You Should Avoid When Backlinking
Google’s goals and hopes with all the implementation of Penguin and Panda were to remove spammy and suspicious link building shenanigans.That was all. In a nutshell, stay away and never use “quick fix” backlink building tricks. For a long time, website owners and webmasters invested lots of time and funds in exchanging links with other websites to boost page ranks.
However, these link building methods didn’t offer anything of worth to users. Their mere existence would be to develop as many links humanly possible and tricking online search engine algorithms to advance a website’s google page rank. They are the types of link-building methods that Google discourages and now with Penguin’s implementation if these unethical link-building strategies are used by anyone, you will be given quite a hefty penalty for such practices.
Do Not Use The Following Link Building Tactics:
1. Cross Linking or Link Exchanges with other webpages with the singular reason for developing a link tree to increase page rank… This is actually the kind of tactic that ought to be put under lethal injection. DO NOT Accomplish This!
2. Placing links to a website on low value directories will not be recommended, as the majority of these online directories usually are not good. You’ll be able to tell the difference between low value online directories and the truly good ones. Make sure that these are applicable and relevant to your company, industry and niche.
3. Guest Blogging or Guest Posting using the only purpose being the insertion of keyword, stuffed links in the human body of the content articles are also, a large NO, NO! As mentioned above, you will know which are high valued blogs based upon domain authority or social shares.
Since we’ve established unethical, link-building tactics and they truly are being targeted by Google – we are ready to move forward about what all of us ought to be really concentrating on – which are four, basic building principles, that will make your backlink building efforts invaluable along with your SEO campaigns an utter success!
Stellar, Quality Content. It’s been said many times, only one more hours won’t hurt a bit… Creating content that’s rich in quality is important! Top quality content provides value to internet surfers. Therefore, you are going to naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop “Link Earning.” In the event you follow through rich in quality, engaging content – eventually, your internet site is going to be recognized along with your link building goes onto autopilot mode.
Keep Links Applicable/Relevant. Google counts on your own inbound and outbound links to keep relevant. For example, links needs to be linked to other website pages that have an organic and direct connection to your company, industry and/or niche inside your business. Example: If you have a website which offers professional, cleaning services and it links to your website with professional cleaning equipment – this would make perfect sense to Google as opposed to linking to a fly by night, medical equipment company.
Less Is Much More. Using the new ways of link-building – less is most definitely more! Using just a couple links from a modest amount of good quality websites is much more valuable than utilizing a large amount of links from inferior, spammy ajmnec suspicious websites. Quality over quantity will likely be triumphant inside the backlink building journey. Concentrate on deep links while in search for high quality websites.
Social Media Marketing Investment. Social Networking Networks and Platforms are more important than ever before. Although, Facebook shares or likes are certainly not perceived as links – they do however, produce an excellent avenue to spread your message. Furthermore, it is going to boost your brand’s visibility and provide users to your site. Content, which can be shared via Social Media platforms will organically boost and enhance a website’s visibility. Our recommendation is that you utilize tools, like – HootSuite or Buffer, so that you may schedule Social Media Marketing posts ahead of time.
As you know, the SEO world is ever changing and although, sometimes it may become overwhelming – it is up to marketing companies to evolve to such changes, so your website remains current and becomes much more successful and fruitful. So, when you hear people stating that link building is dead – realize that this is an utter misconception and that link-building continues to be a valuable aspect in SEO practices.